organizational identity

This thought-provoking analysis delves into the relationship between culture and identity within organizations. Authored by Driss Elmouden, it highlights how these interconnected concepts shape the collective life of a group, influencing everything from behavior to decision-making.

This article delves into the symbolic, ritualistic, and narrative elements that shape corporate culture, including initiation rites, symbols, myths, and heroes that contribute to a shared identity and guide behaviors within organizations. Authored by Driss Elmouden, it examines the interplay of these cultural components in fostering employee engagement and a cohesive work environment.